Ever considered the hidden value locked inside a domain name? On Tuesday morning in San Francisco, Sarah Johnson from the startup BrightWave Digital uncovered a nugget of insight that many site‑owners overlook: your domain isn’t just a web address—it’s a digital asset. When Sarah ran an audit of her clients’ domains, she discovered that domains with simple spellings, clear brand alignment and strong sounding keywords were commanding resale offers in the tens of thousands.
What she found: a domain like “urbanflow.studio” registered in 2019 had been sitting idle—yet a buyer approached offering $12,000 just this month. That’s because the owner combined a strong brand word “urbanflow” with the newer generic TLD “.studio” and pumped it into a marketplace listing. It’s a wake‑up moment: you may already own something valuable and not even know it.
She advises: first, check your domain with a marketplace and ask what names with similar keywords and extensions recently sold for. Second, ensure your Whois data is updated and your registration is locked so you don’t lose the asset by accident. Third, if you’re not using your domain actively, consider parking it or redirecting to a monetised landing page.
Whether you’re a blogger in Chicago, a photographer in London, or a small business in Istanbul, this move matters. The secret: treat your domain like real estate, not just a website address. The right name at the right time can turn into a serious return—or at least give you negotiating power for your brand’s next move.
Discover the Hidden Domain Value
